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Our Story

V&Co is inspired by the ethos of our founder but celebrates a category defining formula for today.

Today, this blend of centuries-long expertise and trailblazing spirit has led to the next revolution: V&CO.

Plant on side table in front of blue wall
V&CO Paint Can Blue

With Valentine’s heritage intact, and Valspar’s state-of-the-art technology, V&CO offers an unparalleled Dead-Flat Matt finish, rich depth of colour and superior durability to once more transform colour as we know it. V&CO also provides superior water, dirt and stain resistance whilst featuring our Life-Kind formula, meaning it's ultra low VOC and Allergy UK accredited.


woman sat next to side cabinet in front of green wall

V&CO launches with...

V&CO launches with...

a collection of forty-five colours curated by a team of top industry experts, with further collections arriving to not just reflect, but reshape the latest trends worldwide.

Yet, in the spirit of Valentine, and thanks to Valspar’s unique colour-matching technology, V&CO can mix and manufacture any colour visible to the eye – offering excellence in 2.2 million colours. Available exclusively at B&Q.